<p><em>Thomas Clark from Iterate shares how he wins new business using a more modern approach.</em></p><figure><img alt="" src="https://cdn-images-1.medium.com/max/746/1*7201rkRVkosEgwV5_OiQMg.jpeg" /><figcaption>Meet Thomas</figcaption></figure><h3>The Problem with Cold Calling</h3><p>For decades, cold calling has been a go-to strategy for recruiters seeking to introduce themselves and pitch their candidates. However, the success rate can be abysmal. Even with strategic timing and high-volume efforts, connection rates often hover at a frustratingly low percentage. As one of our top users, Thomas, shared, after making over 100 cold calls in a week, they only secured a single meaningful conversation, with the other 2 conversations being told to “Get bent!”. This time-intensive process is draining and inefficient, making it difficult to justify as a primary approach.</p><h3>Thomas’ experience</h3><p>Thomas described a new opportunity secured through strategic reverse marketing. Initially, reaching out to a company they had been monitoring for some time, he presented a strong candidate profile via a Floats.ai email. Although the company responded politely, stating they weren’t engaging agencies at the moment, they acknowledged that the candidate’s profile aligned with their general needs.</p><p>Instead of pushing further immediately, the recruiter pivoted by offering value unrelated to hiring, suggesting the company host an industry meetup to enhance their branding. This approach opened the door to a conversation, building trust and rapport.</p><p>During subsequent discussions, the company shared their hiring pain points, including limited internal capacity for specific technical roles. This led to the company agreeing to terms for recruitment support. Although the initial candidate had moved on by this point, the recruiter secured the business for other open positions, demonstrating the value of reverse marketing to open doors in BD.</p><blockquote>“It’s the door opener. I’m sure everyone under the sun, is doing a lot of floating over email. But I could see that [they had] opened the profile so I knew who to follow up… I feel like I don’t use it enough!”</blockquote><h3>A Smarter Way to Connect</h3><p>Floats.ai offers a streamlined alternative to cold calling by enabling recruiters to create and share polished candidate profiles directly with hiring managers via email or LinkedIn. This approach has several key advantages over traditional cold calls:</p><ol><li><strong>Data-Driven Insights</strong>: Floats.ai tracks recipient engagement with the candidate profile. Recruiters can see when emails are opened, profiles are viewed, and content is forwarded. This visibility allows for informed and timely follow-ups, significantly increasing the likelihood of a response.</li><li><strong>Personalization and Relevance</strong>: Unlike cold calls, which often feel intrusive, Floats profiles are tailored to the specific needs of hiring managers. By focusing on the most desirable skills and experiences of a candidate, recruiters can immediately capture interest and establish credibility.</li><li><strong>Opening Doors Without Immediate Commitments</strong>: Floats.ai enables recruiters to introduce highly qualified candidates, even when there’s no active job opening. This approach fosters long-term relationships by demonstrating value upfront, often leading to future opportunities.</li></ol><h3>Building Relationships That Last</h3><p>Floats.ai isn’t just about filling roles — it’s about building trust and showcasing the quality of candidates a recruiter represents. By consistently floating top talent to potential clients, even when there’s no immediate hiring need, recruiters stay top-of-mind. When the timing is right, these early introductions often translate into signed terms and placements.</p><h3>Why Floats.ai Beats Cold Calls</h3><p>The numbers speak for themselves. Cold calls require significant effort for minimal returns, while Floats.ai provides actionable data and a scalable way to personalize outreach. Moreover, hiring managers appreciate the professional presentation and targeted approach, making them more receptive to engaging in a conversation.</p><p>In today’s competitive recruitment landscape, outdated methods like cold calling are giving way to smarter, data-driven approaches. Floats.ai empowers recruiters to work more efficiently, build stronger relationships, and achieve better results. For anyone still relying on the phone to break through to decision-makers, it’s time to hang up and let Floats do the talking.</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=3264662026b1" width="1" height="1" alt="">

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